Data to understand reality.
Complex research. From design to delivery.
Amplify MR designs and executes market research studies involving complex design, sector expertise, challenging audiences, behavioural & location measurement and multiple data sources.
We combine research expertise, specialist recruitment and customised data collection with the ability to develop bespoke applications and integrate third-party technologies.
Whether it’s a large-scale field experiment, a longitudinal behavioural study or a project combining surveys with passive measurement, we bring together the experts, methodology, participants and technology needed to deliver it.
From research design to validated data.
Design the study
Define the methodology, sample and evidence needed for field experiments, longitudinal research and studies combining several collection methods.
Reach the participants
Recruit against demanding eligibility criteria and manage onboarding, engagement and participation throughout fieldwork.
Measure behaviour
Collect survey answers alongside digital activity, passive measurement and media to examine reported and recorded behaviour together.
Deliver the evidence
Connect records from different sources, validate completeness and consistency, and prepare participant-level data for analysis.
Keep the research question. Change the tools.
Most research platforms are built to support predefined methods of collecting data. That works well until a study needs something different.
A survey that triggers a behavioural measurement task. A participant app connected to a third-party tracking platform. A longitudinal study combining repeated responses, digital activity and real-world experiences. Or an experiment requiring custom eligibility rules and validation.
Rather than change the methodology to fit an existing platform, we work out how to deliver the research as designed.
That may involve adapting established research tools, building a custom application or connecting several data collection systems. We manage the recruitment and data collection alongside the technology, so the complete study is delivered as one project.
Methodology-led delivery
Connected collection tools
Complete study management
Research that goes beyond conventional data collection.
We design and manage studies that require more than a standard questionnaire or sample source.
50k+
participants in a field experiment designed by economist John List
Research at scale. Evidence under scrutiny.
50,000+ participants. One behavioural economics field experiment.
Amplify MR managed recruitment, operational design, data collection and behavioural measurement for a field experiment designed by economist John List.
The study produced consumer-choice evidence used in Meta’s defence against the FTC.
Explore the case study →When research requires more than existing tools.
We develop bespoke applications and integrate specialist technologies when the methodology requires them — connecting participant tasks, collection systems and fieldwork operations as part of delivering the complete study.
Explore our technology capabilities →Have a complex research project?
Tell us what you’re trying to understand, who you need to reach and what evidence you need to collect.
We’ll help determine the methodology, recruitment approach, data collection tools and technology required to deliver the study.
Discuss your project →