about us
Redefining market research through real-world human experience and extreme high quality
Amplify-MR provides insight intelligence services to brands, agencies, legal and economic advisors & consultancies requiring verified, actionable insights for high-stakes strategic decisions.
We specialize in real people, doing real things and capturing real-world behaviour. We do this to reveal the truth of how consumers actually interact with brands, media, and categories in their natural environments with uncompromising standards of data integrity.
Our Quality Foundation:
Every Amplify-MR project is built on litigation-grade research design and execution. We deploy multiple verification approaches to ensure our research is completely fraud-free and that every response is honest, accurate, real, and considered. This commitment extends across all sample recruitment — whether for surveys, proprietary panels and communities, or participant groups installing passive measurement apps.
We do not use generalists. Instead, we ensure experts lead every step of the design, execution, and completion of each project. No matter how complex the study, rigorous design is always the foundation.
Our commitments:
Data integrity:
With 20 years of digital panel building experience, we have built panels for many purposes – to track digital media usage, to measure the online & offline customer journeys and to provide an ‘always-on’ source of survey data.
Methodological rigor:
We don’t just design and build data sources, we also manage them for clients, in order that they may concentrate on their insight generation and analysis.
Strategic relevance:
Analysis focused on business outcomes, not just consumer description
Who We Serve
- Global Brands: Requiring behavioural validation for major strategic decisions, competitive intelligence, and market performance optimization
- Media Agencies: Seeking verified measurement of real-world media exposure and effectiveness beyond digital tracking
- Management Consultancies: Needing defensible consumer intelligence for client recommendations
- Private Equity and financial institutions: Requiring verified market and consumer behaviour data
Our work includes:
- Designing behavioral experiments and simulated choice environments to measure switching intent under different market conditions.
- Evaluating consumer loyalty drivers versus friction or lock-in effects.
- Testing remedy scenarios (e.g., impact of default setting changes or platform unbundling) in antitrust enforcement actions.
- Delivering litigation-standard reports suitable for regulatory submissions and court proceedings.
We have provided behavioral data and analysis supporting active antitrust litigation in the United States and Europe, working alongside some of the world’s most respected law firms and expert economic witnesses.
Our approach is rigorous, regulator-focused, and tailored to the strategic needs of each client — whether during early-stage investigations, remedy design, or trial preparation.
At Amplify-MR, we don’t just study people — we see the world through their eyes, with methodologies you can trust completely.
