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Consumer-choice evidence from 50,000+ participants.
Amplify MR executed a behavioural economics field experiment designed by economist John List. The study tested real-world consumer choices and was used in Meta's successful defence against the FTC in the U.S. antitrust case.
50k+
participants
John List
study design
Amplify MR
fieldwork execution
- Recruitment
- Operational design
- Data collection across 50,000+ participants
- Behavioural measurement
A design involving more than 50,000 participants required recruitment, operational design, data collection and behavioural measurement to work as one research operation. Amplify MR translated John List’s methodology into fieldwork execution at that scale. The resulting consumer-choice evidence formed part of Meta’s evidence base in the litigation.
"This project showcases how high-quality behavioural research can meaningfully inform decisions at the intersection of technology, competition, and public policy. Litigation grade research is not easy — it took something special to get this done."
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