Amplify MR
{ bespoke research technology }

Research technology developed around the study.

Custom applications, integrations and data collection systems for complex research.

Our research teams work with complex methodologies, multiple data sources and participant journeys that conventional research platforms don’t always support.

We develop bespoke applications and integrate specialist technologies as part of delivering these studies — from respondent interfaces and behavioural measurement integrations to fieldwork management and connected datasets.

The objective isn’t to build software for its own sake. It’s to collect the evidence the research requires.

{ what we build and connect }

Applications, integrations and operations shaped by the research.

01

Custom research applications

Build mobile-first web apps for respondent journeys, longitudinal studies, field experiments, multimedia tasks and designs that standard survey tools cannot easily accommodate.

02

Third-party technology integration

Connect survey systems, digital tracking applications, measurement SDKs, wearables and external services through APIs and purpose-built workflows.

03

Complex participant journeys

Design multi-stage onboarding, eligibility validation, conditional tasks, repeated measurement, compliance requirements and incentive rules.

04

Connected data systems

Link survey responses, passive behaviour, media submissions and third-party datasets using consistent participant and event identifiers.

05

Research operations automation

Develop systems for recruitment management, communications, monitoring, respondent support, data validation and incentive administration.

06

Rapid development and iteration

Build project-specific solutions, pilot them with respondents and refine applications and workflows before and during fieldwork, subject to appropriate change control.

{ how it connects }

Connect collection tools, external services and research operations.

Survey platforms→
Custom web applications→
Wearables→
Digital tracking→
Third-party APIs & data→
Build &
integrate
develop · validate
✓ Consistent participant and event identifiers
✓ Survey and behavioural data for comparison
✓ Media linked to responses and tasks
✓ Validated data and fieldwork status
{ one bespoke application }

A participant web app built to manage a multi-source study.

One example of what we can build: a web application bringing video, still and voice capture, surveys, diaries and behavioural data together with compliance, incentives and support tickets. These connected capabilities engage the respondent and manage project flow; the modules and integrations are selected around the requirements, not a fixed product.

Video, photo and voice capture in the moment

Video, photo and voice capture in the moment

Why it matters: A written answer can miss the setting, sequence or detail of an experience. Media capture adds evidence that can be reviewed alongside the response.

What the app brings together

  • ▸In-browser video, still and voice recording
  • ▸Guided capture tasks with on-screen prompts
  • ▸Media uploads linked to the participant and task
  • ▸AI-assisted transcription and tagging for media review

Context

alongside each answer

Capture

during the experience

Review

with transcripts and tags

{ the value }

Choose technology around the methodology, not the reverse.

Methodology

Shaped by your research question

Data sources

Survey, behaviour, wearables and third-party — connected

Participant experience

Designed around the task and the audience

Quality controls

Study-specific eligibility, task and submission checks

When needs change

Applications and integrations can be revised under agreed change control

{ development as part of research design }

From research requirement to working technology.

We approach technology development as part of research design, not as a separate software project.

Research team testing a participant web app
01

Define the requirement

Understand the methodology, respondent experience, data sources and operational challenges.

02

Design the solution

Identify what existing research technologies can deliver, what needs integrating and what needs to be built.

03

Develop and connect

Create the applications, interfaces, integrations and workflows required for the study.

04

Test with real participants

Pilot the respondent experience, data collection, integrations and operational processes before launch.

05

Execute and adapt

Manage fieldwork, monitor data collection and make controlled changes as the project progresses.

{ discuss your study }

Have a complex research project?

Tell us what you’re trying to understand, who you need to reach and what evidence you need to collect.

We’ll help determine the methodology, recruitment approach, data collection tools and technology required to deliver the study.

Discuss your project →