pilot collaboration
Join us in shaping the future of consumer understanding
We’re partnering with select visionary brands and agencies to develop the real-world power of behavioural intelligence — built on uncompromising research quality.
By partnering we ensure that designs are specific to real business questions and data requirements. Our goal is to demonstrate the value of behavioural intelligence solutions and shape them to guide real change and success.
Pilot program objectives
Pilots are designed with clear business objectives:
- Brand experience in-real-life: Understand all the ‘touchpoints’ experienced in the course of a real person’s life. Help define new product ideas, marketing opportunities, decision process influencing points and more.
- Competitive Intelligence Framework Development: Establish ongoing monitoring of real-world competitive dynamics
- Behavioural Segmentation: Identify segments based on actual behaviour patterns for precision targeting in-real-life
- Strategic Benchmarking: Establish behavioural baselines for category and competitive performance
Each pilot is a collaboration between your team and ours —to reveal new insight layers, validate use cases, and push the boundaries of what’s possible in your business.
Who we collaborate with
- Global brands seeking deeper behavioural visibility backed by extremely high data quality
- Media agencies and strategists exploring new measurement and behavioural models
- Research consultancies ready to expand their data horizons without compromising quality standards
Our work includes:
- Designing behavioral experiments and simulated choice environments to measure switching intent under different market conditions.
- Evaluating consumer loyalty drivers versus friction or lock-in effects.
- Testing remedy scenarios (e.g., impact of default setting changes or platform unbundling) in antitrust enforcement actions.
- Delivering litigation-standard reports suitable for regulatory submissions and court proceedings.
We have provided behavioral data and analysis supporting active antitrust litigation in the United States and Europe, working alongside some of the world’s most respected law firms and expert economic witnesses.
Our approach is rigorous, regulator-focused, and tailored to the strategic needs of each client — whether during early-stage investigations, remedy design, or trial preparation.
